Golf’s first Billion-Dollar Man

By Chuck Evans • January 11, 2006

By Ron Sirak
Golf Digest
February 2006

Less than a year after Tiger Woods turned professional and signed $60 million in multiyear endorsement contracts with Nike and Titleist, Alastair Johnston, the head of golf at International Management Group, let a wry smile creep across his face as he recalled the outrage over the riches being thrown at a 20-year-old golfer without a professional victory. “Do you know how we got so much for Tiger?” Johnston asked in the summer of 1997, after Woods had won six times on the PGA Tour, including the Masters by 12 strokes. “Because we asked for it. We knew what he was worth to the right people.”

So exactly how much is $1 billion? Consider:

• If a golfer had earned every penny of prize money available on the PGA Tour from 1938 through 1999, he would have made $1 billion.
• $1 billion is more than the combined winnings of the next 70 players on the PGA Tour career money list behind Woods.
• If you spent $100 a minute every minute of every day it would take more than 19 years to deplete $1 billion.

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About the Author

Chuck Evans

Chuck Evans is recognized by Golf Magazine as one of the Top Teachers in America. Since 1997 his workshops and seminars, on the science of the golf swing, have been attended by over 30% of Golf's Top 100 and Top 50 Teachers as well amateurs and players alike. Our Instructor Training has been called the "Best Training for Instructors on the Planet." Find out more on how YOU can improve your golf game by visiting www.medicusgolfinstitute.com

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